Netflix: Klaus Launch
Where: NYC, Chicago & Los Angeles
In honor of World Kindness Day and to promote its new holiday movie, Klaus, Netflix hosted three holiday themed events, handing presents, offering gift wrapping, photos ops and a chance to send a letter to Santa. Also partnering with Big Brothers Big Sisters of America to fulfill holiday wish lists for kids in need.
The three events featured a larger than life present that was on display and closed ahead of a special unwrapping!
Stats:
3 Cities
500 Letters to Santa
1000 Presents
Holiday Cheer Spread Unfathomable Amounts!
“A simple act of kindness can always spark another.”
Creative Roles:
Creative Oversight, Art Direction & Environmental Design: Kelly Gayara
Art Direction & Graphic Design: Morgan Begy
Art Direction & Graphic Design: Natasha Morini
CASE STUDIES
Dodo Best Dog Day Ever | Netflix Stranger Things - Season 3 Fun Fair | Amazon Prime Video - Good Omens @ SXSW | MLB London Series | Stearns & Foster - Jonathan Scott Partnership | smartwater mobile tour | M&Ms Caramel Launch - ARcade | Crispin Cider - Rose Launch | Netflix - Klaus World Kindness Day | Netflix - The Witcher LA Fan Experience |