Case Study - Dodo - Best Dog Day Ever — Kelly Gayara

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The Dodo - Best Dog Day Ever; Halloween Edition

Where: Williamsburg, Brooklyn

Our client, The Dodo had a mission to create an experience that humans and their dogs could enjoy together to promote bonding and fun. A month long pop-up activation was brought to the Williamsburg neighborhood of Brooklyn, NY with a Halloween twist, where our Creative team (and resident dog experts!) was able to dream up incredible activities for guests and their dogs to experience together.

A pup-kin patch featured specially designed toy pits, bridges, diving boards and a giant slide for dogs to play with more toys than they’ve ever dreamed of!

In a dash to be the fastest, a spooky corn maze saw humans run through, and then call their pup to come find them, all while being timed and hoping to reach number one on the leaderboard.

A build your own ice cream sundae bar featured a counter where dogs could step up, choose their own (dog friendly) toppings before enjoying a snack with their humans. Our shoppe also featured a fun photo moment where you could show off your sundae and pups got and added bonus…edible bubbles!

Partners Dyson and Target sponsored areas for your pet to receive some pampering and grooming and then get to try on the hottest costumes of the seasons.

The Dodo also partnered with local shelters to feature some adoptable dogs who were looking for their forever homes. These pups also got to take a break from shelter life, to enjoy all the event had to offer.

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Stats:

1 Month

34 Sessions

10 Activation Spaces

2,207 Dogs

2 Sponsors

18 VIK Partners

51.1M Media Impressions

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Press:

Thrillist